Digital Marketing - SEO Meaning
Digital Marketing – SEO Meaning
Digital Marketing – SEO Meaning: Search engine optimisation abbreviated to (SEO) is the process of improving the rank and visibility of a website on search engines, with a view to receiving more traffic in order to generate leads and ultimately sales.
There are numerous aspects to Digital Marketing with SEO being one of the most important as it directly impacts that success or failure of a website. Google for example would receive more traffic every day than all the major social media platforms put together.
Google is the number 1 choice with users looking to find the products and services they are interested in. With the possible exception of high ticket purchases users rarely look beyond page one results on any search engine, hence the need to have a website fully optimised.
Digital Marketing is more often linked to social media marketing where although the traffic volumes are smaller, used accordingly they can bring great results. That said PPC advertising (incl. Google) on social platforms can get expensive as can SEO campaigns.
There are pros and cons with both but if marketing on social media the goal should always be to have your content go viral. When selling a product or service on socials it is always a good idea to test with a small budget.
If your campaign brings sales then you can up the ante and include some kind of freebie or extra to encourage others to share.
Shares are mostly mobile driven as is social media, mobile users are an easy to reach and very responsive market, here again you have another sector of digital marketing.
An example which is very popular with business owners would be Loyalty Reward Programs.
They work particularly well for businesses in the hospitality industry but can be implemented into marketing campaigns for shops and stores as well as ecommerce websites.
Thanks to our beloved mobile phones and digital marketing running a Loyalty Rewards Program is now a breeze as everything is digitalized and 100% paperless.
Mobile simplifies campaigns for both the business owner and the customer.
Digital Marketing will benefit greatly from the enhancement of AI, god only knows what tomorrow will bring or what directions we take!
On-page SEO
On-page SEO refers to the optimization of individual web pages to rank higher in search engine results pages (SERPs). This includes a variety of factors, such as:
- Title tags: The title tag is an HTML element that specifies the title of a web page. It should be clear and concise, and include the target keyword that you want to rank for.
- Meta descriptions: The meta description is an HTML element that provides a brief summary of a web page. It should be no more than 160 characters long, and include the target keyword that you want to rank for.
- Header tags: Header tags (h1, h2, h3, etc.) are used to structure the content on a web page. They should be used to identify the most important headings on the page.
- Keywords: Keywords are the words and phrases that people search for on the internet. You should use your target keywords throughout your web page, including in the title tag, meta description, header tags, and body copy.
- Content: The content of your web page should be high-quality, informative, and engaging. It should be written for your target audience, and it should be long enough to be comprehensive.
- Internal linking: Internal linking is the process of linking from one page on your website to another. This helps to spread link equity throughout your site, and it can also help to improve your search engine rankings.
- Image optimisation: Images should be optimized for search engines by using relevant filenames, alt text, and image sizes.
- URL structure: Your website’s URL structure should be clear and easy to understand. It should be consistent, and it should use relevant keywords.
Off-page SEO
Off-page SEO refers to the optimisation of a website off of the website itself. This includes factors such as:
- Backlinks: Backlinks are links from other websites to your website. They are a vote of confidence, and they can help to improve your search engine rankings.
- Social media engagement: Social media engagement can help to increase your website’s visibility and authority.
- Brand mentions: Brand mentions are when your website or brand is mentioned online. They can help to improve your website’s ranking and credibility.
Technical SEO
Technical SEO refers to the optimisation of a website’s technical aspects to improve it’s search engine rank. You will also need to factor in elements such as
- Website speed: Website speed is a critical factor in search engine rankings. Your website should load quickly on all devices.
- Mobile-friendliness: Your website should be mobile-friendly. This means that it should be easy to navigate and read on a mobile device.
- Sitemap: A sitemap is a file that lists all of the pages on your website. It helps search engines to crawl and index your website.
- txt: The robots.txt file tells search engines which pages on your website they should crawl and index.
- Structured data: Structured data is a way of marking up your website’s content so that search engines can understand it better.
By following these SEO guidelines, you can improve your website’s ranking in Google and other search engines.
However, it is important to note that SEO is an ongoing process, and you will need to continue to update and optimise your website in order to maintain or improve your ranking.
Search Engine Optimisation (SEO) is a lot more work than you would encounter with digital marketing processes.
The steps outlined above are only the basics of SEO and as mentioned above it is a constant process whereby you either pay to have someone to do the work for you, or do it yourself and pay with your time.
Plus to top it all off you have Google robots to contend with…if and when they find fault with your website the rank will likely drop until the issues are corrected. To manage technical issues you need to connect your website to Google from within the Google Search Console
All done? Well not exactly…connecting your site to Google is simple the rest is not, if that is, you have never used the search console before. If so you likely won’t understand what the faults found are or how to fix them. This is quite the learning curve!
This post is meant as an informative insight into Digital Marketing – SEO. The paragraphs above are not there to scaremonger in attempt to push you into buying our services (although that would be good), they are in fact the reality of what SEO actually entails.
However as you are here you be will pleased to know there is an alternative way to bring traffic from search engines, which providing you find the hidden treasures (of which there are many)…You can have the traffic and the sales without your website ranked page one on Google.
As serial gold diggers we can find the hidden treasures in your niche or industry for you if you like?
